Masoud Jabbari

I am an Instructor of Marketing at the Jones Graduate School of Business, Rice University. I received my Ph.D. in Economics from Rice University in 2026.

My research lies at the intersection of Empirical Industrial Organization, Quantitative Marketing, and Digital Economics, with a focus on digital platforms, matching and market design, influencer marketing, and competition in digital markets. I use structural econometric methods and data-driven approaches to study how firms and individuals make decisions, interact within markets, and respond to market and platform design.

My job market paper, “Influencer–Brand Partnerships: A Matching Approach,” develops a structural matching framework to study brand–influencer partnerships using data from the Iranian Instagram advertising market. I investigate how brands select influencer portfolios and examine the implications of market structure, platform design, and influencer-tier composition for market outcomes and welfare.

At Rice Business, I teach Customer Lifetime Value to MBA students, connecting economic and quantitative marketing concepts to real-world business decisions through data analysis, empirical applications, and computational tools, including Python and Excel.

I am interested in academic and postdoctoral research opportunities in Economics, Marketing, and related fields, as well as research-oriented industry positions, including economic consulting, quantitative marketing, and applied economic research. I welcome opportunities for research collaboration and interdisciplinary projects.

Please explore my CV, research, and teaching pages for more information about my work.

Research Interests

Primary Research Interests:
Empirical Industrial Organization, Quantitative Marketing, Digital and Platform Economics, Matching and Market Design, Influencer Marketing

Secondary Research Interests:
Applied Microeconomics, Information Economics, Competition and Market Structure, International Trade, Urban Economics